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Research papers

When you can smell the feel and touch the colour

This presentation experiments with a completely out of the box methodology to help innovation labs get better inputs in product development – unbiased, more discriminating.Innovation teams need help with exploring only texture articulation and...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Vishal Sampat, Vartika Hali, Runa Gupta
November 18, 2014
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Citation

Sampat, Hali and Gupta (2014a, November 18). When you can smell the feel and touch the colour. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/when-you-can-smell-the-feel-and-touch-the-colour-8373


Research papers

Loading qualitative 2.0

As the world changes, humans evolve to new consumption and communication modes. Formats like t20 cricket, tequila shots, speed dating, mobisodes, express delivery, BBM and twitter symbolize this evolution. in this new world, clients need quick,...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Authors: Vishal Sampat, Vartika Hali, Anupama Wagh-Koppar
Company: KANTAR TNS Malaysia
November 8, 2012
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Citation

Sampat, Hali and Wagh-Koppar (2012a, November 08). Loading qualitative 2.0. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/loading-qualitative-2-0